ScotLend (Yada Yada Finance)

Client: ScotLend (Under a marketing agency, Yada Yada Finance)

ScotLend is a specialist alternative finance lender operating nationwide across the UK [Lend]. The company provides short-term property bridging finance and commercial loans [Lend], delivering fast, flexible capital solutions tailored for property developers, investors, and businesses [Lend]. 

Industry: Financial services 

Type of work: Social Media posts (static, carousel, videos) for LinkedIn and Instagram, Animated GIFs for email marketing, Magazine Posters.

Country: Scotland, UK

Project Brief & Requirements

• Objective: Design an engaging LinkedIn graphic for a financial services brand.

• Visual Hierarchy: Establish a strong focus on the primary headline using bold, high-contrast typography to instantly capture user attention in a fast-scrolling feed.

• Composition: Adhere to a minimalist layout with intentional negative space, avoiding cluttered elements on the background.

• Tone & Brand Voice: Balance corporate credibility with a lighthearted, humorous creative direction to increase audience relatability and engagement.

• Brand Integrity: Maintain the core brand identity and visual guidelines, seamlessly blending the company's established corporate styling with the playful, modern campaign theme.